Park Quadrant
Virtual Reality Engagement & Marketing Media
BRIEF
Ahead of the construction of the exclusive Park Quadrant Residences in Glasgow, Ambassador Group and their agents, Savills, required a suite of high quality marketing material.
The intention was to allow prospective buyers to visualise the development and convey the bold, modern design of the apartment interiors.
APPROACH
The initial process involved working with the interior designer to realise an accurate virtual representation of each space. In parallel to this, our film and animation team were able to plan and prepare the initial sequences for the promotional video that was to accompany the interactive elements.
After several iterations, the final version was prepared for issue across several different media formats – which included a film, several high quality CG views of each space and the fully interactive virtual reality version.
OUTCOME
The availability of this media has enabled not only rapid publication of more traditional forms of marketing material; it has also allowed advance sales to benefit from offering detailed tours of the property to sales suite visitors.
This has provided a much better platform for these conversations and has been attributed as a key factor in the early success of the sales process.
‘The VR model and film created by the team at Soluis has been instrumental in the successful marketing of the Park Quadrant Development.
Potential buyers of all ages have embraced the unique opportunity of experiencing the VR with our sales team and are able to truly appreciate these exceptional properties.
The attention to detail is remarkable. Being able to conduct a virtual viewing 18 months prior to the first completions is a game changer!’
Jennifer Goldie
Sales & Marketing Manager
