Lovell Homes Trinity walk
Virtual Reality Marketing Suite & Promotional Media
BRIEF
Lovell Homes required some initial digital media to help early promotion of their new residential development at Trinity Walk, Woolwich.
They also identified the opportunity for providing an enhanced viewing experience for visitors to their planned on-site marketing suite. This was to bring life to the development and enable visitors to clearly visualise the development and each of the apartment types.
Approach
Our studio team initially prepared a short film presentation that described the planned redevelopment of the site with an animated construction sequence that proceeded to convey each of the various apartment blocks.In the next stage of work, we utilised much of this underlying visualisation model as an asset to provide some interactive apartment layouts that were utilised in the development of a Trinity Walk app that offered easy access to all of the main media, including the film and a series of augmented reality models of the exterior and apartments.
For the marketing suite, we prepared a range of interactive environments that contained configurable finishes. These were then deployed within the full-scale Reality Portal that was installed in the marketing suite to offer visitors a highly believable tour of the apartments.
OUTCOME
The promotional video for the development was launched online and has been used extensively in the promotion of the development.Following this, the Marketing Suite has been very well received by visitors in recognition of offering virtual tours and has already prompted several features in the residential market press.
‘This immersive ‘Reality Portal’ has been incredibly popular with those who have visited our marketing suite. It’s a great experience for future and new home-buyers.
The option to change the specification while ‘walking’ around the apartment is especially helpful, allowing users to picture how they’d like their new home to look.’
