MIPIM 2018
UK Government Digital Partner
BRIEF
Soluis were appointed the UK Government’s Digital Partner for the world’s leading property event, MIPIM 2018 in Cannes.
Our task was to showcase the best design expertise across UK infrastructure and real estate development projects through an immersive, interactive showcase forming a central focus point at the UK Pavilion. Working for the Department for International Trade, we were asked to create an engagement area that senior government officials and high net-worth individuals would be taken through.
Approach
We built a Digital Showcase that demonstrated some of the world’s leading property, infrastructure, and design projects; virtual real-time environments; augmented reality design layouts; and high-quality film & animation.
With the growing industry emphasis on digital design & data and high-tech construction, immersing the audience in relevant content was important in generating greater understanding.
MIPIM Cannes was such a success that we continued our efforts supporting the DIT on their stand at MIPIM UK in October, showcasing more UK projects in headsets and within a bespoke 360 application.
“HM Government was delighted to work with Soluis in delivering the UK government pavilion at MIPIM in Cannes this year.
The virtual reality environments and augmented reality applications really brought the Pavilion to life, showcasing UK architecture at its best. Enabling visitors to immerse themselves in projects created a real buzz.
We hope to work with them again in the future.”
Department for International Trade
