SPVRS
Immersive Audience Engagement Package
BRIEF
Tottenham Hotspur Football Club wanted to provide a unique visitor experience to market premium hospitality in their new stadium. This had to deliver an exciting presentation of the new facilities that would reflect the ambition, innovation, and quality of the venue. It also had to offer access to convincing virtual representations of the many hospitality opportunities available.
We were tasked to deliver a fully integrated virtual reality marketing suite to promote the stadium and its extensive range of premium suites, boxes, lounges, alongside a variety of interactive media.
Approach
Following some early discussions around the perceived customer journey and the technology available at the time, it was decided that a Reality Portal™ would provide the centrepiece of the marketing suite. This provided a uniquely immersive introduction to the new stadium with a specially designed intro film and software interface to enable the sales team to easily access full-size virtual tours of each space.
A series of stadium seats configured as an array of VR stations as formed the second stage of the visitor journey, which allowed the sales team to deliver highly personalised tours, using a version of the same bespoke custom interface for selecting different spaces.
We additionally designed and development a series of mobile apps that allowed the sales team to easily present the stadium model in a fully interactive mode, with versions produced for use on premises and at different locations for events and presentations off-site.
OUTCOME
The suite was fully activated in April 2016 to support preliminary sponsor and partnership discussions. In January 2017, Tottenham Hotspur Football Club’s marketing suite launched to VIP and press with exclusive previews of the newly completed virtual reality suite.
The response to the suite was extremely positive from visitors, players and the media. The suite has since been used extensively as the backdrop to hugely successful sales drive that has seen the club confirm reservations on well over 90% of the available offerings ahead of the official opening for the 2018 English Premiership Season.
‘Our SPVRS marketing suite has been a great success the reaction we have had from visitors to the suite has been brillia nt and it has proved to be the perfect way to showcase the premium offerings in our new stadium.
Soluis delivered on our vision to bring our new stadium to life using cutting-edge AR and VR technology.
The creativity of the various teams behind the technology has been second to none, and we were particularly impressed with their ability to guide us through the project with their expertise and quickly turn around fantastically realistic and immersive visuals for the interiors and overall stadium experience.’
